Can’t do a full write up now
In short
Last earnings report was -> Sept 31st. 90DMA of EURUSD was 1.50 currently it is 1.33
Quick look at the 10Q : http://www.shareholder.com/Common/Edgar/63908/1193125-08-227354/08-00.pdf
US market is approx 1/3 of revenue
European market is about 20% more than US market
Using last earnings europe was 43% of revenue @ 2688M dollars
If we convert that into euros at the time we get 1792 euros
If we convert that back into current dollars we get 2383M dollars
That’s 300M gone just to currency fluctuation.
From ~Feb 8 to ~Sept 8 EURUSD was above 1.45 the whole time. After Octobers sellof it dipped down to 1.25 at one point. It soared back briefly into 1.45 and is now at the 1.36 level. I do not know when McDonalds convert their currency, but they are certainly not going to get the summer rates.
Also the dollar is stronger against the JPY too so that might have a little effect. I’m not sure about the rest of asian currencies.
I’ll do a little more research later, I’m not sure what the estimates for MCD are so I cannot comment on how far they’ll “miss” by.
Mcdonalds do not have much cash on hand either.